2020 the year of HSCR - Honest Corporate Social Responsibility
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By Jamie Mackenzie
While the powerful descend on Switzerland for the Davos Summit in January 2020, determined to show their new concern for climate change, the likelihood is that they’ll then fly back home on their private jets demonstrating how CSR credentials are hard to earn, but even easier to tarnish.
We can all point to a business that claims that the principles of diversity and inclusion are integral to everything they do – while their C-suite is populated entirely with white, middle-class men. Or the firm that brags about its concern for the rainforest, press-releasing its commitment to planting hundreds of trees in Brazil, whilst conducting all its operations on paper. Not to mention the company that espouses support for various charitable initiatives whilst failing to offer volunteering leave for its staff.
In this context perhaps it is not surprising that according to a World Value Index survey, only 14% of employees say their values are well-aligned with the companies f...
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