General Article AI can replicate human creativity in two key ways – but falls apart when asked to produce something

Topic Selected: Artificial Intelligence Book Volume: 434

AI can replicate human creativity in two key ways – but falls apart when asked to produce something truly new

Chloe Preece, ESCP Business School and Hafize Çelik, University of Bath

Is computational creativity possible? The recent hype around generative artificial intelligence (AI) tools such as ChatGPT, Midjourney, Dall-E and many others, raises new questions about whether creativity is a uniquely human skill. Some recent and remarkable milestones of generative AI foster this question:

  • An AI artwork, The Portrait of Edmond de Belamy, sold for $432,500, nearly 45 times its high estimate, by the auction house Christie’s in 2018. The artwork was created by a generative adversarial network that was fed a data set of 15,000 portraits covering six centuries.

  • Music producers such as Grammy-nominee Alex Da Kid, have collaborated with AI (in this case IBM’s Watson) to churn out hits and inform their creative process.

In the cases above, a human is still at the helm, curating the AI’s...

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