B Corp certification won’t guarantee companies really care for people, planet and profit
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Michael O'Regan, Bournemouth University
Weeks after the collapse of his restaurant group and the loss of 1,000 jobs, celebrity chef Jamie Oliver announced that he was creating an “ethical” B Corporation or “B Corp”, a sort of company certification designed to show its holder gives equal weight to people, planet and profit. While it has loosely the same aim as the “triple bottom line” of the social enterprise model, B Corp certification is available to for-profit companies that apply to B Lab, a non-global profit organisation, and pay for it.
B Lab was founded in 2006 by Stanford University alumni and businessmen Jay Coen Gilbert and Bart Houlahan, and former investment banker and Stanford colleague, Andrew Kassoy. There are now more than 2,900 certified B Corps in more than 60 countries, cutting across industries and sectors. Through extensive lobbying and promotion it has expanded worldwide through new local offices. With the number of B Corps opening u...
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