By Oliver Rowe, DIrector of Reputation Research
With each passing year, decentralized cryptocurrencies like Bitcoin are integrating further into the modern financial system, and the gambling sector is no exception. As the industry entrenches itself more deeply into digital behaviours, it’s important to understand the attitudes gamblers in Britain hold about digital money.
Among those British adults who gamble online at least once a month, 17% say they are likely to use some form of cryptocurrency in the next 12 months, according to YouGov data, which is considerably more than the 11% of British adults in general.
However, there remains a lack of understanding of the concept of cryptocurrency among some punters. While 74% of the general public say they don’t really understand cryptocurrency, that number inches slightly higher among regular online gamblers at 75%.
This dearth of knowledge may be feeding scepticism. For instance, more than half (54%) of the nation’s regular punters say...
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