General Article Crowdfunding: is it right for your small business?

Topic Selected: Business Book Volume: 381
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By Jessie Day

Crowdfunding is a game-changer for thousands of small businesses. But how does it work and where should you go to get started? Crucially, do you pay back crowdfunding once you’re rolling?

According to Yahoo Finance, the global crowdfunding market is set to grow at a rate of 16 per cent over the next five years. Social media has played a big part, providing immediate, clear marketing campaigns and ready-made platforms for businesses looking to mobilise engaged audiences, raising ...

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