General Article Cutting alcohol ads in sport sends the right message to youngsters

Topic Selected: Alcohol
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Susan Goldstein, University of the Witwatersrand

An English barbershop owner and his son have embarked on a massive David and Goliath battle to outbid Thai beer Chang as the front-of-jersey sponsor of their local football team.

In what they call the #OutbidChang campaign they started a crowd fund to stop Everton Football Club in the UK from using the beer as its sponsor. Everton FC is the last soccer team in the English Premier League to be funded by an alcohol company.

The father and son du...

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