Cutting alcohol ads in sport sends the right message to youngsters
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Susan Goldstein, University of the Witwatersrand
An English barbershop owner and his son have embarked on a massive David and Goliath battle to outbid Thai beer Chang as the front-of-jersey sponsor of their local football team.
In what they call the #OutbidChang campaign they started a crowd fund to stop Everton Football Club in the UK from using the beer as its sponsor. Everton FC is the last soccer team in the English Premier League to be funded by an alcohol company.
The father and son duo argues that alcohol sponsorship fuels alcohol harm to children and that in the UK children are more familiar with alcohol brands than with brands of biscuits.
The campaign is being supported by BigAlcohol.Exposed – a global network of non-governmental organisations dedicated to exposing the truth about the unethical business methods of the alcohol industry.
Whether the duo is indeed able to outbid Chang beer remains to be seen – but the cause is a valid one.
The reality is that in 2012, across...
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