Dietary trends and plant-based perceptions in the UK
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Food and drink can provide a welcome lift to our mood in challenging times. Magda Jablkowska-Citko of Toluna/Harris Interactive and Jonny Bingham of Bingham & Jones explore the results of a study conducted to understand the latest dietary trends in the UK.
From an emotional perspective, people feel very different today compared with a few years ago. This is being driven by a variety of circumstances – including the effects of the Covid-19 pandemic, the cost-of-living crisis and the war in Ukraine – and has led us to wonder, ‘what are consumers doing to improve their mood or indulge?’
While some go for a walk or watch TV, two thirds of consumers say they turn to food and drink. And because there is a strong correlation between what we consume and how we feel, it is important to think about how products impact consumers in their day-to-day lives. That’s why we conducted a study during the week ending 13 May 2022 to understand the latest dietary trends in the UK.
Healthy demand for hea...
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