Energy drinks and young people
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Energy drinks are hugely popular among young people, with an estimated 50% of weekly consumption coming from children and teenagers. Last year, the energy drink industry was valued at $61 billion, with a future projection of $100 billion by 2027. However, regular consumption is linked to serious health effects.
It is vital that children and young people have a balanced and nutritious diet, as well as enjoying regular physical activity, in order to flourish mentally, physically and socially. The importance of diet and exercise for young people’s mental and physical health will be no surprise to those working in the physical activity sector, however, I want to highlight in particular the negative consequences caused by regular consumption of energy drinks.
Inside energy drinks
Energy drinks are marketed as a means to increase alertness, stamina, and energy levels. These drinks are often aggressively marketed towards adolescents to increase sports prowess, concentration when studying,...
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