es, it sounds like a conspiracy theory. But maybe our phones really are listening to us
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Big brands already know far too much about us. But Cox Media Group’s ‘Active Listening’ software adds a whole new layer of creepiness.
By Arwa Mahdawi
Conspiracy theorists of the world, rip off that tinfoil hat and take a bow: you were (kinda) right. Despite the fact pretty much everyone has a story involving chatting about something only to see an ad for that something pop up on a device, the idea that your phone actively listens to you has long been dismissed as silly. After all, brands don’t need to eavesdrop like that – they already have access to millions of data points that build up a detailed picture of your habits and predicted purchases.
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