Facewatch: the reality behind the marketing discourse
Back to Topic
Click to Print
Useful Websites
Glossary Term Selection
This article is 4 years old.
Click here to view the latest articles for this topic.
Key findings
- Facewatch is allegedly developing a facial recognition technology that will work when people are wearing masks.
- Statements by the CEO of Facewatch and marketing documents suggest the company is partnering with police departments in the UK - but the reality is unclear.
- Beyond the marketing discourse, this situation stresses the impending need for more transparency when it comes to partnerships between police forces and companies selling surveillance technologies.
As more and more of us feel compelled to cover our faces with masks, companies that work on facial recognition are confronted with a new challenge: how to make their products relevant in an era where masks have gone from being seen as the attribute of those trying to hide to the accessory of good Samaritans trying to protect others.
Facewatch is one of those companies. In May 2020, they announced they had developed a new form of facial recognition technology that allows for the identification of individuals ba...
Want to see the rest of this article?
Would you like to see the rest of this article and all the other benefits that Issues Online can provide with?
- Useful related articles
- Video and multimedia references
- Statistical information and reference material
- Glossary of terms
- Key Facts and figures
- Related assignments
- Resource material and websites
