General Article Facewatch: the reality behind the marketing discourse

Topic Selected: Protecting Our Privacy Book Volume: 383
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Key findings

  • Facewatch is allegedly developing a facial recognition technology that will work when people are wearing masks.
  • Statements by the CEO of Facewatch and marketing documents suggest the company is partnering with police departments in the UK - but the reality is unclear.
  • Beyond the marketing discourse, this situation stresses the impending need for more transparency when it comes to partnerships between police forces and companies selling surveillance technologies.

As more and mor...

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