Food retailers’ promotional strategies – a missed opportunity to improve people’s health
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A healthy diet is a key building block in contributing to an individual’s health.
But an individual’s diet is heavily influenced by wider determinants including the environment in which they find themselves, and the products that companies promote.
Each year, Action on Salt organises a national “Salt Awareness Week” to raise awareness of the effect of too much salt on our health.
This week (14th-20th March 2022) they have been shining a light on the salt content of our favourite food products, particularly those included in high street store meal deal combos.
Adults should eat no more than 6g of salt per day, but the average person in the UK is thought to eat around 8g per day (PHE, 2016). Too much salt in someone’s diet can raise blood pressure, increasing the risk of heart disease and stroke.
Retailers contribute hugely to our daily salt intake
Action on Salt’s recent report on the nutritional value of meal deal combos at eight high street stores found that:
- Almost three quarters...
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