Gen Z cares about sustainability more than anyone else – and is starting to make others feel the sam
Back to Topic
Click to Print
Useful Websites
Glossary Term Selection
By Johnny Wood
- Generation Z cares more about sustainable buying decisions than brand names, a new survey shows.
- This first generation of ‘digital natives’ is inspiring other age groups to act more sustainably.
- The main reasons for consumers not adopting a more eco-friendly lifestyle are a lack of interest because they think it’s too costly or insufficient information.
Generation Z shows the most concern for the planet’s well-being and influences others to make sustainability-first buying decisions, according to new research.
GenZ are people born between the nineties and the noughties – roughly spanning 1995 to 2010 – and three-quarters of them prefer to buy sustainably rather than to go for brand names. That’s according to respondents in a survey of US consumer attitudes on sustainable shopping by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania.
Labelled the first ‘digital natives’ by McKinsey, but also known as the TikTok gene...
Want to see the rest of this article?
Would you like to see the rest of this article and all the other benefits that Issues Online can provide with?
- Useful related articles
- Video and multimedia references
- Statistical information and reference material
- Glossary of terms
- Key Facts and figures
- Related assignments
- Resource material and websites
