How can we create a world where plastic never becomes waste?
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Today nearly everyone, everywhere, every day, comes into contact with plastics. Plastics have become the ubiquitous workhorse material of the modern economy – combining unrivalled functional properties with low cost. And yet, while delivering many benefits, the current plastics economy has drawbacks that are becoming more apparent by the day.
Significant economic value is lost after each use, along with wide-ranging negative impacts to natural systems. How can we turn the challenges of our current plastics economy into a global opportunity for innovation and value capture, resulting in stronger economies and better environmental outcomes?
As part of Project MainStream, the World Economic Forum and Ellen MacArthur Foundation, with McKinsey & Company as a knowledge partner, have come together under the guidance of a Steering Board with nine global CEOs, to answer this question. Our latest report The New Plastics Economy: Rethinking the future of plastics lays out a blueprint for an ec...
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