General Article How is body image portrayed in the media

Topic Selected: Body Image Book Volume: 375
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Women’s bodies, mens bodies, women’s body hair, Photoshop, perfection. How is body image represented in the media, and can we ever change the way that bodies are portrayed?

Swedish model and photographer Arvida Byström, challenges the perceptions of femininity by regularly goes out with her body hair on show. She does this to raise questions about the representation of women’s bodies.

Byström campaigns against it being the norm for women to shave

In magazines, and the media in general, women aren’t portrayed in this way. We have become so desensitised to what is (has become) the norm, that we’re shocked we’re confronted with, what is in fact completely normal.

We are presented with this idealistic representation of something which so often, isn’t true -we see something that we are not used to seeing everyday,

It’s being shocked that draws us to this image – clever. It’s sending a message, there’s no doubt in that. However, it’s not the so-called message which was the aim – as this w...

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