General Article I’m an addiction researcher and therapist. Here’s why promoting sober ‘dry months’ bothers me

Topic Selected: Addiction Book Volume: 410

I’m an addiction researcher and therapist. Here’s why promoting sober ‘dry months’ bothers me.

Kara Fletcher, University of Regina

Campaigns that challenge people to abstain from alcohol for one month — often in support of a good cause — have emerged across the globe over the past decade. Dry January officially launched in 2013 with a public health campaign by British charity Alcohol Change.

Other “month of abstinence” campaigns have included Dry July, Sober September, Sober October and “Dry February” — a few examples of campaigns from Australia, New Zealand, the United States, Canada and beyond. Dry campaigns have gained traction with people increasingly taking a time out from drinking alcohol for one month.

Early research suggests alcohol use has increased during the COVID-19 pandemic, particularly among individuals who have mental health challenges. The pandemic may be contributing to the greater interest in dry month campaigns. Market research surveys have found an estimated on...

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