Listen, understand, act: social media for engagement
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Not long ago, social media was a phenomenon viewed by many in education with some suspicion: useful, perhaps, for marketing departments to issue press releases, but surely not a serious tool for academic or professional purposes? After all, isn’t Twitter just celebrity chit-chat? What could Facebook possibly have to do with a quality learning experience? Where does LinkedIn fit into the picture?
At first, some institutions were keen to block social media as – at best – a disruptive influence...
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