General Article Microsoft’s climbdown over its creepy Recall feature shows its AI strategy is far from intelligent

Topic Selected: Privacy Book Volume: 451

The tech company’s new Windows machines can take constant screenshots of users’ every action – quelle surprise, it’s a privacy minefield.

By John Naughton

On 20 May, Yusuf Mehdi, a cove who rejoices in the magnificent title of executive vice-president, consumer chief marketing officer of Microsoft, launched its Copilot+ PCs, a ‘new category’ of Windows machines that are ‘designed for AI’. They are, needless to say, ‘the fastest, most intelligent Windows PCs ever built’ and they will ‘enable you to do things you can’t on any other PC’.

What kinds of things? Well, how about generating and refining AI images in near real-time directly on the computer? Bridging language barriers by translating audio from 40-plus languages into English? Or enabling you to ‘easily find and remember what you have seen in your PC’.

Eh? This remarkable memory prosthesis is called Recall. It takes constant screenshots in the background while you go about your daily computer business. Microsoft’s Copilot+ mach...

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