
Asked to plot themselves on a ‘sexuality scale’, 23% of British people choose something other than 100% heterosexual – and the figure rises to 49% among 18–24-year-olds.
By Will Dahlgreen and Anna-Elizabeth Shakespeare
Invented by Alfred Kinsey in the 1940s, the Kinsey scale plots individuals on a range of sexual dispositions from exclusively heterosexual at 0 through to exclusively homosexual at 6. Where the original study had a large number of methods for placing people, YouGov simply asked people to place themselves on the sexuality scale.
Taken as a whole, 72% of the British public place themselves at the completely heterosexual end of the scale, while 4% put themselves at the completely homosexual end and 19% say they are somewhere in between – classed as bisexual in varying degrees by Kinsey. Of the people that do place themselves in this 1–5 area, the majority incline away from homosexuality – 15% are closer to the heterosexual end, 2% directly in the middle and 2% are clos...
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