Post-Games evaluation: disability
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The 2012 Olympic and Paralympic Games were a unique opportunity for sharing positive messages about disabled people, which led to an upswell in positive public attitudes and perceptions of disabled people.
The clearest example of this opportunity for positive images about disabled people is the scale of coverage and support for the Paralympic Games. Channel 4 provided unprecedented levels of television and multi-media coverage of the Paralympics designed to challenge perceptions of disabled ...
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