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Do young women understand the term ‘airbrushing’?
It has been claimed that young women don’t realise that images in adverts have been airbrushed. This has resulted in calls for a ‘kite mark’ to be placed on photographs which have been digitally enhanced, to alert consumers to the practice. However, our research shows that young women are already well aware of the widespread digital manipulation of everyday images
Some 84% of young women know what the term ‘airbrushing’ means. The number is hi...
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