Real life vs reality TV
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Who hasn’t raced home to watch a Big Brother eviction, The Apprentice or a bit of Katie & Alex? Diving into someone else’s life for half an hour can provoke a range of emotions and experiences that the daily grind fails to deliver. We witness a world full of passionate embraces, cunning deception and characters teetering on the brink of radical change or chaos.
Initially dismissed by media experts as a passing fad, reality TV now dominates the schedules. Morecambe And Wise or The Generation Game were once the modern fireplace around which the family gathered, but now it’s Strictly Come Dancing or The X Factor. More than nine million viewers tuned in to the Strictly Christmas special, a significant figure in our multi-channel world.
Behavioural insight
It has been criticised for dumbing down its audience, but reality TV is undeniably informative. It can bring culture to millions (Clash Of The Choirs), break down prejudice towards mental illness (How Mad Are You?) and provide an insi...
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