The draw of the ‘manosphere’: understanding Andrew Tate’s appeal to lost men
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The draw of the ‘manosphere’: understanding Andrew Tate’s appeal to lost men
Ben Rich, Curtin University and Eva Bujalka, Curtin University
Mega-influencer Andrew Tate is once again back in the news as he battles charges of organised crime and human trafficking in Romania.
Tate gained infamy last year after being banned on most major social media platforms for promoting a variety of aggressively misogynistic positions designed to stir controversy and draw attention to his brand.
But while widespread public attention was drawn to Tate only recently, his reputation as a thought leader and “top g” in the online “manosphere” community has been longstanding.
Indeed, Tate’s ability to stoke and exploit the anxieties and grievances driving the manosphere are unprecedented, and have played a key role in him amassing millions of fans and hundreds of millions of dollars.
The lure of the ‘manosphere’
The manosphere is an overlapping collection of online men’s support communities that have eme...
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