The media, fashion companies and the pressure of having a perfect body
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Six in ten Britons think the media are promoting unattainable body image expectations, and eight in ten say the fashion industry has harmed appearance perceptions.
By Milan Dinic
The media – whether it’s print, TV or online – is often blamed for promoting ‘ideal’ body images that contribute to unrealistic expectations and standards about the way a body should look.
The YouGov Body Image Study finds that more than eight in ten Britons (83%) think the media promotes an unattainable female body image, and nearly two-thirds (64%) say the same of male body image.
Among women aged 16–24, as many as 84% think the media are encouraging unachievable expectations of what a female body should be like, while 67% think it’s the same situation for men. Although men in the same age group are about as likely to think the media is creating unrealistic standards for male beauty (68%), they are less likely than their female peers to think the media is doing so for female beauty (70%).
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