General Article The privacy paradox: we claim we care about our data, so why don’t our actions match?

Topic Selected: Privacy Book Volume: 383
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Ivano Bongiovanni, The University of Queensland; Karen Renaud, Rhodes University, and Noura Aleisa, Saudi Electronic University

Imagine how you’d feel if you discovered footage from your private home security camera had been broadcast over the internet. This is exactly what happened to several unsuspecting Australians last month, when the website Insecam streamed their personal lives online.

According to an ABC report, Insecam broadcasts live streams of dozens of Australian businesses and homes at any given time. Some cameras can be accessed because owners don’t secure them. Some may be hacked into despite being “secured”.

When asked if they care about their personal information being shared online, most people say they do. A 2017 survey found 69% of Australians were more concerned about their online privacy than in 2012.

However, a much smaller percentage of people actually take the necessary actions to preserve their privacy. This is referred to as the “privacy paradox”, a con...

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