The rise of social media: how the world became connected
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When his catchy number ‘Without Me’ was released back in 2002, Mr Marshall Bruce Mathers III (A.K.A. Eminem) probably didn’t think that in only a couple of years the rest of the world would be calling for followers at the top of their lungs too.
Twenty years later, the reach, impact and overall influence of social media are almost inescapable.
In the decade in which we sit, colossal portions of our lives are lived online. True, the pandemic and the restrictions that accompanied it have played a part in increasing the amount that we live through the internet. Yet even so, much of global society had already long been on course for the level of ‘web world’ that now dominates our daily existence.
A tool for both work and play, the net is an incredible resource that in modern society we would now almost doubtlessly be lost without. Yet over the last 20 years particularly, it has become the vehicle for such a gargantuan proportion of our social activity that for many it is now seen as in...
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