General Article UK consumers revealed as early adopters of new technologies

Topic Selected: The Media
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They are among the best connected for broadband, mobile and digital TV and the UK has seen the fastest growth in smartphone take-up. UK consumers are also enjoying lower prices for communications services than many consumers across the world.
Ofcom’s fifth International Communications Market report into the global communications market looks at take-up, availability and use of broadband, landlines, mobiles, TV and radio in 17 countries.

UK households among the best connected

Take-up of communications services across the world is continuing at a rapid pace, despite the global recession. Ofcom’s consumer research reveals that across the six countries it surveyed, expenditure on communications services remains resilient with people less likely to cut down on communications services, and in particular broadband (six-seven per cent), than they are on other areas such as nights out (39-56 per cent) or holidays (29-51 per cent).
UK households have comparatively high levels of take-up of co...

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