What is behind Gen Z’s Elf Bar obsession?
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Despite e-cigarettes being deeply uncool just a few years ago, young people are flocking to the brightly coloured disposable vapes known as Elf Bars. Ellie Muir got lost in a puff of flavoured smoke to investigate how we got here.
By Ellie Muir
Enter a UK nightclub tonight and you will find yourself surrounded by an inescapable cloud of fruity smoke. This candied plume of vapour comes from an Elf Bar, Gen Z’s newest accessory. The Elf Bar is a new, pre-filled disposable vape device that’s slimmer and more compact than a normal e-cigarette. In windows of discount phone shops and off licences and sold inside nightclubs and supermarkets, the hot pink, neon yellow and red-berry pens are neatly lined up in colour order like a fresh packet of Crayolas. They’re clutched in the hands of teenagers right the way through to young professionals, pulled out of bum bags at raves or perched on the table at after-work drinks.
On TikTok, young people are selling DIY Elf Bar holders, or reviewing ea...
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