Why are we still designing pink toys for girls?
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As Christmas approaches, designers, manufacturers and retailers should stop reinforcing outdated gender stereotypes by giving glittery unicorns to girls and dinosaurs to boys, and opt for gender-neutral products instead.
By Sara Jones
With Christmas just days away, I am in the throes of last-minute Christmas shopping.
Among the items that still need to be bought is a top for an eight-year-old, my youngest daughter. But I am struggling.
As I trawl through major UK department stores’ online offerings, all I see are sparkly horses, glittery unicorns, sequin cats, shiny angels and pretty ballerinas. Yet none of these – nor anything sporting the ubiquitous ‘Princess’ slogan or, to be honest, that’s pink – are her style or taste.
Not so long ago, John Lewis was introducing gender-neutral clothing and doing away with boys’ and girls’ labels. In the US, Target was launching gender-inclusive kids’ clothing and home goods. And Swedish company Toca Boca’s playful toys and apps designed with di...
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