Why did you use social media today?
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Social cyberpsychology researcher Dr Lisa Orchard takes a look at our motivations for posting on social media.
Imagine the scenario – you are meeting a work colleague for breakfast in your local coffee shop. You are halfway through a conversation when the waiter brings over your coffees and croissants. Your friend nods along as you continue to chat.
However, you notice that your friend is casually rearranging the table décor and, once the conversation has a natural pause, takes the opportunity to capture the moment with an artistic photo to be uploaded to Instagram.
Within a heartbeat, the update has been made, the phone is placed back on the table, and the conversation picks up where it left off. After the meeting, you say your goodbyes, and catch a bus.
You take a seat, get out your phone, and spend the entire journey scrolling through your social media channels. Later that evening you sit down to watch Love Island, and again take out your phone. You send a Facebook message to you...
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