Why is your digital footprint important?
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Each time you post a photo on social media, send an email to a colleague or use a search engine, you leave behind a traceable and permanent trail of data known as your ‘digital footprint’.
Made up of all of your online activity, your footprint can be tracked, analysed, and used to construct a unique profile of you – including your location, social groups, behaviour and interests.
In fact, your footprint reveals so much about you that it’s used by businesses to target you with personalised offers and advertisements, social media sites to segment you into groups, and by graduate employers looking to find information about you online before you meet.
But why is your digital footprint important?
Whether you upload an image to your social media profile or simply search for something on Google, anything that you do online has the potential to live forever.
Scary stuff, right? Well unfortunately if you use the internet, it’s impossible to have no digital footprint at all.
If this is all so...
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