General Article Younger people feel more guilty about eating meat than older people, Vegan Society research finds

Topic Selected: Dietary Choices Book Volume: 421

New research* by The Vegan Society has revealed that 71% of people in the UK have experienced guilt about eating meat ‘some’ (49%) or ‘all’ (22%) of the time.

And, even out of those not limiting their consumption of meat and animal products at all, 45% said they felt guilty about it ‘some’ or ‘all’ of the time.

2,000 non-vegans, including meat-eaters, those reducing their consumption of animal products, vegetarians and pescatarians, were asked questions to help understand the connection consumers make between farmed animals and their food.

The results revealed a generational gap. For those aged 18-30, 80% said they had felt guilty about eating meat. For those aged 50-65, the figure was only 59%.

Interestingly, when asked, older respondents were more likely to say they were ‘very much’ animal lovers (68%) compared to younger respondents (61%). The results revealed the UK is still a ‘nation of animal lovers’: overall 65% of the panel said they were ‘very much’ animal lovers, while 31%...

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