61% don’t trust mega influencers to declare ads
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New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.
60.5% of UK don’t trust that mega influencers declare all ads. 51.5% of UK don’t trust that micro-influencers declare all ads. This is according to results from a new Google survey released today by social commerce firm, Emplifi.
Damning statistics capturing the breadth of a perception gap that doesn’t match the compliance rate reality.
Last week The Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) published their Annual Report 2021. Complaints about influencer posts were shown to have increased by 20% to 4,889.
Whilst 4,889 complaints about influencer marketing content is too many, the number of complaints should be considered against content quantity. Conservative calculations show a minimum of 900 million pieces of sponsored conten...
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