Glossary Term Selection
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Marketing and advertising include many words that can be difficult for common people to understand. Likewise, many people think that the words Customer and Consumer have a similar meaning, but they have a different meaning from the marketer’s viewpoint, though they sound similar. There are various situations where we can understand that the customer and consumer can be the same person, but these words altogether have a different meaning.
When you buy goods or services as a consumer you have certain rights that protect you in the event that there is something wrong. Make sure you understand your rights as a consumer.
By Millie Johnson
And we thought the costumes were the scariest thing about Halloween! Dr Amy R Hackley, Senior Lecturer in Marketing in Birkbeck’s Department of Management, explores the dark side of holiday consumerism.
Citizens Advice says people should consider switching products such as mobile and broadband contracts or mortgages.
By Sarah Butler
The Institute of Customer Service found that UK firms are spending over £9 billion every month to cover complaints handling.
By Jai Singh
By Christien Phelby
You might find your box of Kleenex is missing a few tissues.
By Lauren Almeida
New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.
By Michael Ofei
Your consumer rights protect you when you’ve bought faulty goods, items that weren’t as advertised, or received otherwise poor service. If you’re involved in a consumer dispute, you could be entitled to a refund or replacement.
By Steve Clark
One tool is to increase ‘dwell time’ by keeping customers in the store for as long as possible.
By Jaymelouise Hudspith
An article from The Conversation.
By Cathrine Jansson-Boyd, Reader in Consumer Psychology, Anglia Ruskin University
Resource on how to complain
Did you know supermarkets employ some cunning tactics to make you spend more money? Here’s how they do it and how to avoid being duped.
By Ashleigh Mutton
An article from The Conversation.
By Rachel Bowlby, Professor of Comparative Literature, UCL
By Dr. Sophie King-Hill, Senior Fellow in the Health Services Management Centre (HSMC), University of Birmingham
By Emily Lidgard
By Elizabeth Atkin
By Ciaran Clark
Were you the child whose indignant letter yielded a free bar of chocolate? Séamas O’Reilly puts pen to paper to reveal why we are a nation of complainers.
By Séamas O’Reilly
