Difference between customer and consumer
Back to Topic
Click to Print
Useful Websites
Glossary Term Selection
Marketing and advertising include many words that can be difficult for common people to understand. Likewise, many people think that the words Customer and Consumer have a similar meaning, but they have a different meaning from the marketer’s viewpoint, though they sound similar. There are various situations where we can understand that the customer and consumer can be the same person, but these words altogether have a different meaning.
Every human being on earth is either a consumer or a customer, in some way or the other, and they are commonly misunderstood. However, a consumer is someone who consumes or uses the goods, and the customer is someone who purchases the commodity and makes the payment.
Sometimes, both the customer and consumer are the same individual, when an individual buys good for their personal use. However, they are not similar, therefore, this article will help you understand the difference between the two. All the marketing processes are aimed towards influenc...
Want to see the rest of this article?
Would you like to see the rest of this article and all the other benefits that Issues Online can provide with?
- Useful related articles
- Video and multimedia references
- Statistical information and reference material
- Glossary of terms
- Key Facts and figures
- Related assignments
- Resource material and websites
