Halloween: a horror story of unnecessary consumerism?
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And we thought the costumes were the scariest thing about Halloween! Dr Amy R Hackley, Senior Lecturer in Marketing in Birkbeck’s Department of Management, explores the dark side of holiday consumerism.
As Halloween approaches, are you considering buying a pumpkin or two, and perhaps a plastic broom, make up or a horror mask for the kids to take trick or treating? Or even some Halloween-themed nightwear, or a special chocolate treat for yourself? Halloween consumption is on a rising trend: according to www.statistica.com, UK consumers are spending more than twice as much money on Halloween as we did in 2013, and an estimated 25% of us will buy a pumpkin, at a cost of around £30,000,000 (yes, that’s £30 million). Total Halloween related spending is estimated at almost half a billion pounds sterling annually. Last year, British supermarket chain Waitrose reported its biggest ever Halloween sales bonanza, with sales up by 62% on the previous year. This year, in the home of Halloween co...
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