General Article How consumerism stole Valentine’s Day

Topic Selected: Consumerism Book Volume: 414

By Dr. Sophie King-Hill, Senior Fellow in the Health Services Management Centre (HSMC), University of Birmingham

Valentine’s Day is upon us, and with it, many of us are buying gifts and cards for others to proclaim our love, care and affection for them. On face value, this seems like an innocent and pleasant thing to do. But once we start looking beneath the surface then the concept of Valentine’s Day can appear more sinister.

Valentine’s Day is a social construct. This means it doesn’t exist...

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