General Article 9 dirty tricks supermarkets use to make you spend more money

Topic Selected: Consumerism Book Volume: 414

Did you know supermarkets employ some cunning tactics to make you spend more money? Here’s how they do it and how to avoid being duped.

By Ashleigh Mutton

So, you thought the supermarkets were on your side, helping you save extra pennies whenever they can?

While there are lots of great deals that genuinely could save you a packet, don’t forget that supermarkets are out to make money from you, plain and simple.

From dodgy money-saving offers that don’t actually save you money to multi-buys that cost the same as buying individual items, supermarkets use sneaky marketing tricks to get their hands on your hard-earned cash.

Arm yourself with the facts below and think twice before grabbing that special offer.

Sneaky supermarket marketing strategies

From a clever supermarket floorplan to not-so-affordable deals, here are the sneaky supermarket secrets they don’t want you to know:

1. Floor layouts that make you spend more

It’s crazy, but you wouldn’t believe the amount of time and effort th...

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